Blogging Or Copywriting: Tips On Getting It Right
There are many different types of writing today. Whether it is blogs or commercial copies that you are writing, the best way you can do a good job on your piece is to practice some tried and tested writing tips.
Modern technology has given birth to a new form of writing. Internet diary writing, better known as blogging, has become the new trendy way of helping your friends keep track of your life without even picking up the phone. This form of writing has taken over the world by storm with new bloggers, as people in this community are called, being born almost every minute. blogs range from professional angst to personal feelings.
Commercial blogging means you will be writing about products, services and even political issues as you come across them in your daily ravings. Normally, commercial blogs have available space for advertising for companies to advertise themselves to your viewers. Personal blogging is a more private affair with thoughts, feelings, disappointments and aspirations often expressed in a frank manner. While personal blogs may also offer ample advertising space, it is often not a priority as the blog is mainly a medium of expression and entertainment.
After you have decided on the type of blog you want for yourself, think of your target reader. If it is a personal blog, with the exception of a few, the readers will mainly be those who know you. The type of language you use in the blog will need to attend to this. If it is supposed to express your feelings only, then detailed, straightforward phrases may be used in favor of flowery, long sentences. If not, use simple language that can be understood by masses.
Another blogging tip is keeping in mind how useful this blog is supposed to be for your readers. Is it supposed to be an information site or purely for private entertainment? If it is information, make sure your sentences are concise and words are used in the correct context. Above all, make sure your information is correct at time of writing. And if the information has changed, make sure you update your blog as soon as you can to avoid unsavory comments on your blogging piece.
One of the most important blogging tips is to keep updating your blog. A blog is meant to be an in-the-moment series of information that is so current it rivals conventional media like the newspapers and television. Not updating your blog defeats the purpose of having one in the first place.
Unlike blogging, copywriting is mainly commercial and persuasive. With this in mind, using the simplest method of communication is one of the best copywriting tips anyone can ever tell you. This means apart from keeping words simple, you should also use simpler sentences. The reasons for keeping sentences short are:
- To bring out your points as quickly as possible, if necessary after the first few words of the copy.
- Your copywriting piece will look shorter. This means it is more attractive to your readers who will always veer towards shorter pieces as they usually mean easier reading.
- Short sentences will help you avoid being overly clever. It also means no funny anecdotes that are not really funny or quotations that do not hit their mark. Avoiding these makes your copy more professional.
Another one of the more important copywriting tips that anyone can tell you is to always remind yourself of your target reader’s needs and the reason why they are reading your copy. The reason why copies are thrown away or do not leave any impression is because they lack conviction and have no place in the reader’s life.
One good way of getting a good copy and reach your customers is to visualize them. Have a picture of them in your mind as you are copywriting, complete with their personal details like the car they drive, the property they own, their lifestyle, even their family background. You will find that doing this helps you to write a copy that will be more convincing to your customer – almost as if it were custom made.
After writing, make sure your blog or copy is easily accessible to every possible reader or customer. You can do this by registering them online on article directories. Article directories are dedicated to commercial blogs and copies that need to reach a mass audience in the shortest span of time. These directories offer free registration for you to register your website where your writing piece can be found.
With the help of article directories, your blogs and copies can be viewed by anybody anywhere in the world simultaneously. Registering on article directories is an easy, cheap way of promotion with a maximum chance of making some money.
range from professional angst to personal feelings.
Commercial blogging means you will be writing about products, services and even political issues as you come across them in your daily ravings. Normally, commercial blogs have available space for advertising for companies to advertise themselves to your viewers. Personal blogging is a more private affair with thoughts, feelings, disappointments and aspirations often expressed in a frank manner. While personal blogs may also offer ample advertising space, it is often not a priority as the blog is mainly a medium of expression and entertainment.
After you have decided on the type of blog you want for yourself, think of your target reader. If it is a personal blog, with the exception of a few, the readers will mainly be those who know you. The type of language you use in the blog will need to attend to this. If it is supposed to express your feelings only, then detailed, straightforward phrases may be used in favor of flowery, long sentences. If not, use simple language that can be understood by masses.
Another blogging tip is keeping in mind how useful this blog is supposed to be for your readers. Is it supposed to be an information site or purely for private entertainment? If it is information, make sure your sentences are concise and words are used in the correct context. Above all, make sure your information is correct at time of writing. And if the information has changed, make sure you update your blog as soon as you can to avoid unsavory comments on your blogging piece.
One of the most important blogging tips is to keep updating your blog. A blog is meant to be an in-the-moment series of information that is so current it rivals conventional media like the newspapers and television. Not updating your blog defeats the purpose of having one in the first place.
Unlike blogging, copywriting is mainly commercial and persuasive. With this in mind, using the simplest method of communication is one of the best copywriting tips anyone can ever tell you. This means apart from keeping words simple, you should also use simpler sentences. The reasons for keeping sentences short are:
- To bring out your points as quickly as possible, if necessary after the first few words of the copy.
- Your copywriting piece will look shorter. This means it is more attractive to your readers who will always veer towards shorter pieces as they usually mean easier reading.
- Short sentences will help you avoid being overly clever. It also means no funny anecdotes that are not really funny or quotations that do not hit their mark. Avoiding these makes your copy more professional.
Another one of the more important copywriting tips that anyone can tell you is to always remind yourself of your target reader’s needs and the reason why they are reading your copy. The reason why copies are thrown away or do not leave any impression is because they lack conviction and have no place in the reader’s life.
One good way of getting a good copy and reach your customers is to visualize them. Have a picture of them in your mind as you are copywriting, complete with their personal details like the car they drive, the property they own, their lifestyle, even their family background. You will find that doing this helps you to write a copy that will be more convincing to your customer – almost as if it were custom made.
After writing, make sure your blog or copy is easily accessible to every possible reader or customer. You can do this by registering them online on article directories. Article directories are dedicated to commercial blogs and copies that need to reach a mass audience in the shortest span of time. These directories offer free registration for you to register your website where your writing piece can be found.
With the help of article directories, your blogs and copies can be viewed by anybody anywhere in the world simultaneously. Registering on article directories is an easy, cheap way of promotion with a maximum chance of making some money.
Tags: article directories | copywriting tips | blogging tips | writing tips | writing tips